Role: Brand Strategy, Brand Identity

Brief: To create a new brand identity for Dick & Garry's (formerly the Hair Lounge).

In Autumn 2023, Richard and Garry took the reins of Well Street’s iconic Hair Lounge, ready to breathe a new lease of life into it while staying true to its roots.

Inclusivity, sustainability and warmth were at the heart of the rebrand. Dick & Garry's was designed to be more than just a salon, it was reimagined to be a space that feels like home.