Role: Brand Strategy, Brand Identity

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Brief: To create a new brand identity for Dick & Garry's (formerly the Hair Lounge).

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In Autumn 2023, Richard and Garry took the reins of Well Street’s beloved Hair Lounge, a cherished community fixture for years. Their vision was to modernize and revitalise the salon, capturing the dynamic essence of Hackney’s diverse and youthful population.

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At the heart of the rebrand was a commitment to sustainability and to ensure that every client who steps into the salon experiences a friendly, eco-conscious, and inclusive atmosphere that feels like home.