Role: Art Direction, Digital, Packaging, Photography

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Brief: To support the launch of Balance Me's Balance Being Oil, the first product in Balance Me's new Wellness range.

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Responsibilities included working closely with the operations and marketing teams to create the packaging artwork, art direct and produce the campaign shoot, create web assets and social ads, as well as creating POS for the launch event.

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As a new type of product for the brand with a multitude of uses, storytelling was key to the campaign. The potent aromatherapy blend comforts, relaxes and rebalances when you need to press pause, reset, and create a sense of calm.